HTML Preview Company Marketing Strategic Plan page number 1.


January 2000 EB 2000-01
Developing a Strategic Marketing Plan
for Horticultural Firms
Gerald B. White
and
Wen-fei L. Uva
Department of Agricultural, Resource, and Managerial Economics
College of Agriculture and Life Sciences
Cornell University
Ithaca, New York
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Whatever the mind of man can conceive and believe, it can achieve. Thoughts are things! And powerful things at that, when mixed with definiteness of purpose, and burning desire, can be translated into riches. | Napoleon Hill