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Marketing Modules Series
Module 3: Company Analysis
Teaching Slides
Sandra Cuellar-Healey, MFS, MA & Miguel Gomez, PhD
Charles H. Dyson School of Applied Economics & Management
College of Agriculture and Life Sciences, Cornell University, Ithaca NY 14853-7801
EB 2013-04ii --- June 2013
http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Ben-and-Jerry-s-Ice-Cream-Mission-Statement.htm
Complete Marketing Modules Series available at: http://hortmgt.gomez.dyson.cornell.edu/Marketing-Modules.html
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The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed. | Henry Ford