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IFLA Public Libraries Section Marketing Communication Plan 2015-2017 1
Marketing Communications Plan
2015-2017
1. Introduction
The IFLA Public Libraries Section (PLS) is committed to ensuring the world's communities have free
and equal access to information and public library services. Our goals, objectives and strategies are
developed within the context of the principles enshrined in the IFLA/UNESCO Public Library
Manifesto and the IFLA Professional Priorities. This Section also represents mobile libraries.
Members of the Public Libraries Section Standing Committee represent 18 countries on every
continent (except Antarctica). Through their local networks the Section has strong links to the
international public library community.
This Marketing Communications Plan provides a roadmap for the Section in informing key
stakeholders about key issues and developments relating to the sector.
IFLA Public Libraries Section SWOT Analysis
Strengths
The strengths of PLS were identified as:
Its geographically dispersed membership
The commitment and experience of Standing
Committee members
The international networks forged through
conferences and joint initiatives
The Section’s capacity to partner with other
IFLA Sections to develop projects and
deliver programs
The delivery of strong conference programs
at the IFLA Congress, as Congress Satellite
meetings and at mid-term meetings.
Strong links to national library associations
through the Standing Committee membership
Weaknesses
The weaknesses of PLS were identified as:
Communication barriers as a result of multi-
linguistic membership
Competing priorities of busy members
Limited opportunities for face-to-face
meetings and associated costs.
Opportunities
The opportunities for PLS were identified as:
Further partnerships with other IFLA sections
and key library and information associations
IFLA Trend Report
Use of technology to facilitate section
meetings and encourage communication.
Threats
The threats to PLS were identified as:
Global financial climate and its impact on the
public library sector
Failure to recruit committed, connected
Standing Committee members.