HTML Preview Client Advisory Board Agenda page number 1.
FOR INVESTMENT PROFESSIONAL USE ONLY
CLIENT ADVISORY BOARD
Step 1: Plan the boards
Decide how many advisory boards you want to have and what the criteria will be for
membership. We recommend establishing at least two boards that meet twice
a year.
Consider the following themes to establish your boards:
•
Ne
w clients – those who have been with you for one to three years
•
Long-standing clients – th
ose who have been with you for more than five years
•
Large clients – as measured
by assets or profitability
•
Clients by profession or trade – such as business own
ers, physicians, corporate
executives
•
Clients by demographic or l
ifestyle – such as executives, widowed/divorced
individuals, Baby Boomers with teenage children, Gen-Xers
Advisory boards Potential members
1.
2.
Determine the priorities and needs of your audience
EXERCISE:
Establishing a Client Advisory Board may
help you stay at the forefront of client
needs and obtain valuable feedback
to help you, your team and your firm
deliver on client priorities. It’s also an
excellent way to get referrals from your
existing clients.
This exercise provides a step-by-step
guide to create and run effective Client
Advisory Boards.