Real Estate Management Business Plan
MSN Real Estate
Executive Summary
MSN Real Estate (MSN) is an Oregon-based real estate company that will offer benchmarked
rental units for the Eugene, Oregon community. MSN's units will balance safety, cutting edge
features, and a positive atmosphere for all tenants. These rentals will be provided with
unmatched levels of customer service and attention. Sales are projected to be substantial in year
one growing moderately by year three.
The Market
MSN will target three distinct customer segments. The largest segment that they will service is
University of Oregon students. This segment is growing at 7% a year with 18,000 prospective
customers. This segment is especially attractive since most of the local rental properties that are
geared toward students are run down, poor quality units. The second market segment is local
professionals who are increasing at 4% and have 12,000 potential members. The last segment is
faculty and staff of the University. This section has a 5% growth rate and 6,000 potential
customers.
Strategy
MSN will initially focus their efforts on buying and developing existing properties. Once the
properties are purchased, each unit will be hard wired with Internet access, state-of-the-art
amenities will be installed, and safety measures will be implemented ensuring a cutting edge,
safe environment. This course of action will be initially pursued as a way to efficiently utilize
capital and establish a reputation within the community. Future projects may include custom
build outs.
Management Team
MSN will be led by Shawn Menashe and Nathan Koach. Shawn has a bachelors degree in
Economics and received his MBA from the University of Oregon. Following school, Shawn
went to work for one of the largest property management companies in the area. After seven
years with [name omitted], Shawn had risen up to Vice President of Operations. It was his time
at [name omitted] that provided Shawn with valuable industry insight and experience. Nathan
brings different skills sets to the company, coming from a customer service background. At the
young age of 21, Nathan had already completed his undergraduate degree and went to work for
Voice Stream Wireless. After six years at Voice Stream, Nathan had been promoted to the
Director of Customer Service for the Salem, Oregon center. In this position Nathan managed
Voice Stream's 200 person customer service department. This experience provided Nathan with
incredible customer attention skills that he will leverage for MSN.
1.1 Objectives