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Grady Marting
SALES EXECUTIVE
VISIONARY & INSPIRATIONAL LEADER SALES INCENTIVE COMPENSATION EXPERT P&L CHAMPION
PROFESSIONAL EXPERIENCE
MDR INC. | BATON ROUGE, LOUISIANA 1995 TO PRESENT
EXECUTIVE VICE PRESIDENT – SALES, NORTH & SOUTH AMERICA |2012 TO PRESENT
Drive sales for $2.2B public company; oversee 11 Executive Level direct reports and 630 employees in national sales
center. Gained reputation as superior leader as evidenced by 100% retention of original inherited staff.
Managed sales stemming from an increase in accounts serviced from 200 to 1200 accounts.
Established clear expectations for staff; leveraged ability to identify talent and position employees in areas of
company where they flourish. Mentored fast-track employees in sales, marketing and client service areas.
GROUP VICE PRESIDENT – SALES, NORTH AMERICA | 2008 TO 2012
Managed sales commercial and consumer accounts. Oversaw $1.3B P&L, 575 employees, and marketing/affinity
programs. Held consultative role for international sales efforts.
Slashed client onboarding process from 10+ days to 2 days; reduced client acquisition expenses by $32M.
Produced significant growth in key metrics of revenue (+4%), operating income (+12.6%), and new units (+16%).
AREA VICE PRESIDENT - CONSUMER SALES & MARKETING NORTH AMERICA | 2001 TO 2007
Directed all MDR consumer sales channels, 675-member distribution network and 20 strategic partnerships.
Generated record-breaking performances in units (3 consecutive years) and revenue (4 consecutive years).
SVP SALES DISTRIBUTION CHANNEL DEVELOPMENT | 1994 TO 2001
Recruited to build a custom distribution channel, including legal structure, IT platform, and funding structure.
Grew distribution channel from 35 to nearly 500 worldwide.
Reduced employee turnover rate from 78% to 22% and increased sales closing rate by 28%.
EDUCATION
UNIVERSITY OF VIRGINIA, CHARLOTTESVILLE, VA | MASTERS OF BUSINESS ADMINISTRATION
NORTHWESTERN UNIVERSITY, EVANSTON, IL | BACHELORS OF SCIENCE, ECONOMICS
Championed growth from $250M to $2.2B in revenue under personal leadership; positioned MDR as the
preeminent force within the subscription-based security industry.
Created the MDR Distribution Channel from ground up, which is now the driving influence for MDR’s success
within the market representing 50% of MDR’s total annual revenue and 40% of new account production.
Fostered atmosphere of sales excellence while guiding MDR’s direct sales force; developed winning sales
culture by implementing metric-based management for first time in company history, delivering 600%
improvement in annual sales production; increased new accounts from 200K to over 1.2M.
Successfully navigated parent company’s (Tyco International) financial crisis that slashed Dealer Program’s
investment capital from $1B+ to under $200M.
▪ Negotiated downsizing, reducing annual units by 422 while maintaining the top performing Dealer.
▪ Rebuilt annual unit production to 500K in <18 months, a feat never accomplished within the industry.