HTML Preview Golf Membership Resignation Letter page number 1.
EXAMPLE MEMBER RESIGNATION PROCESS (MRP)
GUIDELINES FOR USE
Members resign for many different reasons and it is critically important for you to identify trends.
If a trend emerges you need to be well informed to act on it as quickly and positively as possible.
The MRP should be conducted in a totally positive manner and shouldn’t be used to ‘grill’ the
resigning member. Remember that you are five times (x5) more likely to reengage a previous
member than a new member.
The survey can be conducted in person, over the telephone, by email or via post. We strongly
suggest that you do this in person or by telephone because this is your opportunity to show them
that you take their resignation seriously and you care about why they have made the decision.
The responses should always remain confidential and must be taken seriously to inform Golf
Managers, Committees and/or Boards with regards to future plans.
When a member resigns, don’t delete them from your mailing list unless they are no longer a valid
member prospect (e.g. dead or left the area of residence) or if they indicate that they would like no
further correspondence.
Plan the date when you will attempt to re-activate (6-8 months after resignation) the lapsed
member with a “We want you back” email or letter followed by a personal telephone call. A
resigned member doesn’t need to know about what they previously received as a member, they
need to know what has changed since they left.
We hope that this example MRP is a useful tool for your golf club and we encourage you to use the
information as a guide to assist with your resignation process.
Created for your purpose by:
Kenny Halliday
National Community Golf Manager
New Zealand Golf
(09) 485 3247