Social Media Campaign Template
Creating a successful social media campaign begins with clearly defined business objectives. Consistent
engagement and clear messaging create a compelling social media presence. The following questions
are a framework to begin your exploration.
Creating Your Online Presence
Audit your current online presence, creating an overall snapshot.
Where are you online already? For each social media network, include your URL, profile
name and/or description, number of followers or fans, and the date of your last activity.
Creating a spreadsheet to organize and track your online profiles is recommended as
you grow your online presence.
o Facebook__________________________________________________________
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o LinkedIn___________________________________________________________
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o Twitter____________________________________________________________
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o Google+___________________________________________________________
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o Instagram__________________________________________________________
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o Pinterest__________________________________________________________
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o Tumblr____________________________________________________________
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o Quora_____________________________________________________________
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