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SPORTS MARKETING
SPORTS EVENT GRANT PROGRAM
OBJECTIVE:
The Sports Marketing Event Grant Program is available for athletic events consisting of games, exhibitions, tournaments, and
other sports-related events, planned, presented, promoted and played in the City of Virginia Beach. It is designed to assist
organizations in attracting sports opportunities that meet one or more of the following criteria:
• Generate year-round overnight visitation
• Contribute to the quality of life in Virginia Beach through sport
• Generate regional and/or national media exposure for the City
• Increase out-of-area economic impact
DESIRED OUTCOME:
To attract high quality amateur and professional sporting events, conferences and meetings which, in turn, advance and promote
year-round tourism, economic impact and quality of life in the City of Virginia Beach through sport.
POLICIES & PROCEDURES:
• Applications must be typed. Applications must be completed using the form provided. Additional information that is
required or requested may be attached to the application. Applications that are not submitted on the attached forms
will be returned and not considered.
• Support applications must be received for review at least 120 days prior to the event and before the deadline listed
below. Grants will be approved three times per year. Fifteen (15) copies of the grant application and supporting
materials must be submitted to the CVB-Sports Marketing Division by one of the three dates:
February 5
th
June 5
th
October 5
th
• The Sports Marketing Event Grant Review Committee will review and determine potential funding status of an event.
Approved applications will receive the Event Contract, Hotel Flow Report Form, Post Event Report form, Virginia
Beach logo slicks (upon request). A maximum of $10,000 will be awarded.
• 30 days prior to the event, the organization must provide proof of insurance, which lists the City of Virginia Beach as
additional insured, with minimum liability coverage of $1,000,000 per occurrence.
• Within 60 days after completion of the event, or by June 30, whichever comes first the organization must forward the
Post Event Report that includes complete and accurate accounting of the event’s financial activity and copies of the
event registration forms and the Post Event Hotel Pickup Form. Funds will be disbursed as reimbursement for paid
invoices only (canceled checks), for expenses specified in the Post Event Report. After review of the Post Event
Report, the funds will be forwarded to the organization. **If your event accounting cannot be completed in 60 days,
you may request a 30-day extension by submitting a letter on your organization’s letterhead. **