HTML Preview Business Gift Certificate page number 1.
Product Spotlight
Every year over 90% of US consumers purchase or receive a gift card! In 2012, gift cards in the
US were loaded with more than $110 billion in value, so it’s not surprising that gift cards can be
an effective way to:
– Increase your customer base – In the US, 41% of consumers tried a retail store, restaurant
or hotel for the first time because they received a gift card for that business
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– Complement retention efforts – 72% of consumers who tried a business for the first time
because they received a gift card returned to that business
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– Increase revenue – 70% of consumers will spend more than the value of the card
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Why jump on the gift card bandwagon?
Gift cards can help build brand visibility and customer loyalty. A gift card – whether standard or
customized, in your customer’s wallet – is like a tiny billboard that reminds cardholders of your
business every time they see it.
For some businesses, offering reloadable cards can help enhance customer loyalty and encourage
repeat business – that make it easy for everyday customers to use their cards to make purchases.
In addition, gift cards are more secure than paper certificates because they reduce the chance of
being duplicated. Cards are also more durable and convenient for customers to keep in their wallets.
Following a few best practices can boost business
Gift cards are an inexpensive way to attract new customers and can more than pay for themselves
through increased sales revenue. In addition, you can use them to reward customers and encourage
them to come back. For example:
– Consider offering a special promotion where a customer can buy a $25 gift card for $20 when
they purchase two or more at a time
– Reward frequent customers for their business by giving them a promotional gift card when
they spend a minimum purchase amount
Gift cards are not just convenient for customers,
they can also help build your business
Gift Cards – They’re good for business!
The Merchant Advisor
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