HTML Preview Product Manager Job Description page number 1.
Job Description Product Manager
SUMMARY:
The Product Manager, as a member of the Product Management & Marketing team, will
focus on the tactical efforts behind products of assigned product lines. In this role, you will be
responsible for working closely with the Solutions Owner of the assigned product line to
execute the strategy for the solutions within the product line. In addition, this role involves
working closely with both internal and external stakeholders. This position reports directly to
the Senior Vice President of Product Management & Marketing.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Core duties and responsibilities include the following. Other duties may be assigned.
Prepare and deliver product demonstrations and presentations to internal and
external audiences.
Develop product positioning and messaging that differentiates assigned products in
the market.
Sales enablement – communicate the value proposition of the products to the sales
team and develop the sales tools that support the selling process of your products.
This also includes providing training and educational materials for sales.
Product launch – aid in the launch of new products and releases.
Market intelligence – be the expert on your buyers, how they buy and their buying
criteria; be the expert on your competition and how to outperform them within the
relevant market space.
Demand generation – develop the strategy and manage the marketing programs that
drive demand for your products.
Respond to queries from client services regarding solutions within the assigned
product line.
Write factsheets, case studies and website materials for solutions within your product
line.
Engage with Professional Services team members to support implementations.
Assist in defining clear user stories and acceptance criteria for Engineering.
Coordinate internal communications regarding product release schedules with
relevant teams including Engineering and Marketing Communications.
SUPERVISORY RESPONSIBILITIES:
This job has no supervisory responsibilities.
SKILLS:
Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains
confidentiality; Listens to others without interrupting; Keeps emotions under control;
Remains open to others' ideas and tries new things.
Oral Communication - Speaks clearly and persuasively in positive or negative
situations; Listens and gets clarification; Responds well to questions; Demonstrates
group presentation skills; Participates in meetings.
Written Communication - Writes clearly and informatively to Craneware prospects
and customers; Edits work for spelling and grammar; Varies writing style to meet