HTML Preview Content Marketing Plan page number 1.
Strategic content marketing that builds your business.
07 3103 7991 or email help@contentfirst.com.au
8 Step Content Marketing Plan
to attract customers like bees to honey
Your goals need to be SMART:
Specific, Measurable, Attainable,
Realistic & Timely. Check out
these 10 Content Marketing
Goals to get you started! Don’t
forget to address your budget for
each goal and reassess offline
expenditure for the best ROI.
Identify the top 2 buyer
persona’s for your business. This
is a detailed analysis of the
PEOPLE who buy from you. It is
all about people – pains,
motivations, process, trusted
sources and how you will tell
your Brand’s story to them and
make it relevant. Download an
easy to use Buyer Persona Profile
template from HubSpot.
Identify the most profitable
keywords for your business,
being used by your buyer
personas. This is a great time to
also review your competition and
see what they are doing online!
Check out some free keyword
research tools if you’re keen,
otherwise it may be a good time
for the professionals!
One of the MOST important steps, creating your content calendar. Also known as an editorial calendar, this planning
tool will ensure your content stays fresh, relevant and is published in the right place at the right time!
What to keep in mind while creating your content calendar:
What questions are you asked?
Capturing Ideas - Using Google Alerts , Social Mention and Feedly
How do people want to digest it? This could be written text, images,
infographics, videos, podcasts etc.
When is the best time to publish? Day, Date, Time
How to make it relevant? Which platform is best?
Seasonality and School Holidays
*Tip, people use social media for white noise, entertain or educate them, don’t sell to them.
To create your own content calendar, please refer to the SATC Content Calendar Template and Training Document. This
content calendar has been created in conjunction with Content First and is designed to bring out the best content for
building your audience!