HTML Preview Small Business Marketing Plan Worksheet page number 1.
Marketing Plan Worksheet for Small Businesses
Target Market
What is your business’ target market(s)? Identifying target markets is key to reaching an
audience that wants/needs your product/service (customers’ location, age, average household income,
shopping habits, etc.).
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The Company & Goals
What does your business do and what are your goals for this marketing plan?
Decide early on what your goals are (increase sales, increased visibility, email signups, etc.) because it
determines the marketing choices you’ll need to make.
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Market/Industry Research
Is there a need/want for your product/service? No matter how great your product or service
is, if there’s no market for it, your marketing efforts will be futile.
What are the market conditions? Does the industry show a recent history of growth, are there
seasonal or regional trends, financial barriers in the industry, will your product/service be outdated or out of
trend in the near future?
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