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Southern Oregon Wine
Marketing & Sales Conference
June 12, 2012
Agenda
8:30-9:00 AM Registration and Coffee
9:00-9:15 AM Welcome and Opening Remarks
9:15-10:30 AM How to Write a Compelling Story -
Marianne Allison, Waggener Edstrom
10:30-10:45 AM Break
10:45 - 12:00 Noon Concurrent Sessions - Social Media
Building Competence with Social Media- Laurie Way, Umpqua
Community College
Advanced Tools for Social Media Networking – Jason Mendell,
dotCal; Tari Donohue, Grace Studio; Jeff Lorton, LynkSnap
12:00 - 1:00 PM Lunch and Keynote Speaker - Charles
Humble, Oregon Wine Board
1:00 - 2:15 PM Basics of Customer Relations Management -
Andrew Kamphuis, Vin 65
2:15 - 2:30 PM Session Transition and Break
2:30 - 3:30 PM Building a Realistic Sales Plan - Deb
Hatcher, A to Z Wineworks/REX HILL
3:30 - 4:30 PM Discussion Panel: The Smartest Ways We
Market Our Wine - Deb Hatcher, Moderator; Earl Jones,
Abacela Winery; Herb Quady, Quady North and Troon
Vineyard; Kim Kinderman, Agate Ridge Vineyard