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STRATEGIC MARKETING PROPOSAL
PLAN FOR A COSMETICS COMPANY
Case: BB Cream of Maybelline New York Vietnam
LAHTI UNIVERSITY OF APPLIED
SCIENCES
Degree programme in International
Business
Bachelor Thesis
2015
Nguyen, Thi Xuan Quynh
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If it really was a no–brainer to make it on your own in business there’d be millions of no–brained, harebrained, and otherwise dubiously brained individuals quitting their day jobs and hanging out their own shingles. Nobody would be left to round out the workforce and execute the business plan. | Bill Rancic