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STRATEGIC MARKETING PROPOSAL

PLAN FOR A COSMETICS COMPANY

Case: BB Cream of Maybelline New York Vietnam

LAHTI UNIVERSITY OF APPLIED

SCIENCES

Degree programme in International

Business

Bachelor Thesis

2015

Nguyen, Thi Xuan Quynh

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The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed. | Henry Ford