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STRATEGIC MARKETING PROPOSAL

PLAN FOR A COSMETICS COMPANY

Case: BB Cream of Maybelline New York Vietnam

LAHTI UNIVERSITY OF APPLIED

SCIENCES

Degree programme in International

Business

Bachelor Thesis

2015

Nguyen, Thi Xuan Quynh

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The winners in life think constantly in terms of I can, I will, and I am. Losers, on the other hand, concentrate their waking thoughts on what they should have or would have done, or what they can’t do. | Dennis Waitley