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STRATEGIC MARKETING PROPOSAL
PLAN FOR A COSMETICS COMPANY
Case: BB Cream of Maybelline New York Vietnam
LAHTI UNIVERSITY OF APPLIED
SCIENCES
Degree programme in International
Business
Bachelor Thesis
2015
Nguyen, Thi Xuan Quynh
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I don’t pay good wages because I have a lot of money; I have a lot of money because I pay good wages. | Robert Bosch