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KENNETH BRADFORD ● Page 2
Litchfield Park, Arizona 85340 ● 602.111.1111 ● kbra[email protected]m
Chief Executive Officer 1997 to 2012
Chief Financial Officer 1992 to 1997
Midas Touch Headwear, Inc. Los Angeles, California
Marketing and
Branding
Personnel
Development
Government
Contracting
• Controlled the development of all logos and brand support materials; monitored the
integrity of client brand during manufacturing process.
• Established and managed the corporate brand and identity; built reputation as domestic
manufacturer known for quality and quick turn times.
• Provided oversight to the sales force and all client presentations; established, managed
and maintained client relationships.
• Landed large-scale vendors as manufacturing clients such as Polo Ralph Lauren account;
created innovative product presentation that anticipated their future needs.
• Developed employee incentive programs and cross training programs to create a positive
working environment for employees.
• Lowered attrition rate from 80% to 20% in an industry with typically high turnover rates.
• Remained in contact with staff to ensure open lines of communication as an open and
involved leader.
• Learned to speak Spanish fluently in order to communicate effectively with staff.
• Utilized Fed Biz Ops to navigate the government procurement system and locate RFPs;
compiled accurate and complete proposal packages which included milestones, production
flow charges and product costing.
• Negotiated with government agencies during best and final decision making process;
arranged for all supplies, manufacturers and materials to be in place upon contract award.
• Managed relationships with government agencies and met contractual milestones.
• Submitted and was awarded several value engineering change proposals (VECPs) to
reduce production costs and save the government money.
•
Filed and successfully argued government protests when necessary; testified in support of
small business before a subcommittee of the U.S. House of Representatives.
AFFILIATIONS
Partnership, Valley of the Angels Habilitation Center, (5% of workers disabled or hearing impaired)
Member and Board of Directors, American Apparel & Footwear Association (AAFA)
Chair, Government Contracts Committee (AAFA)
AWARDS
Top 100 List of Men in Los Angeles, California Today’s Women, 1999 to 2002
Employer of the Year, Los Angeles Mayor’s Commission on Disability Issues, 1999
Highlighted for Workplace Diversity, Nations Business Magazine, 2000
EDUCATION AND TRAINING
Master of Business Administration (MBA), Cal State Long Beach, Long Beach, California
Bachelor of Science, Business Administration (BSBA), Cal State Long Beach, Long Beach, California
Management Course, The Disney Institute
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