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Event Design Certicate Program
Innovate and improve events using a strategic management template
www.certicateineventdesign.com
The challenge for every event manager is to develop a compelling program, over and over again. Taking care of
concept development and and event execution in the same role can be challenging. Every project is unique and
often very complex. A spider web of all kinds of disciplines, delivering their services. How to articulate the value of
an event, the return on investment and what is the effect the event has on branding, relationships and sales?
To innovate and improve events you need a tool. EventCanvas is a strategic management template to design
events. The EventCanvas provides a common language for events which allows you to have a meaningful conver-
sation with all parties involved, from event owner to supplier. A tool to design better events.
During this program
✓ You’ll get insight in how events create value
✓ You’ll discover a practical and visual language
and you’ll learn how to apply this in the innovation
process.
✓ You’ll learn about and appreciate powerful examples
✓ You’ll gain knowledge about theories which are
fundamental to Event Design
✓ You’ll receive tips and tricks to have the strategic
conversation about events
✓ You’ll work with a tool for strategic management
Who should participate?
This program is for change-makers, such as program
managers, event managers and marketing managers who
want a hands-on approach to understanding, designing and
delivering events that matter by using the #EventCanvas,
which is a strategic management template for developing
new or documenting existing events and conference models.
This program:
■ offers insight in how events create value
■ trains event professionals how to design events
■ facilitates the strategic discussion about events
■ is a tool for strategic management
Practical information
Dates
31 August,
1 and 2 September 2017
Training hours
9.00 to 17.30 h
Venue
University of Amsterdam, campus
Roeterseiland
Price
€ 1,950.00 excluding VAT
(including catering during the day
and all program materials)
Language
Certicate
English
Participants receive a valuable
Event Design Certicate of the
University of Amsterdam
‘The Event Design Certicate
program provides a great oversight
to event planning and forces
event professionals to view events
differently. I think this approach
creates a universal language that all
event professionals can comprehend
and understand. A perfect template
to describe the importance of event
design to others—stakeholders,
vendors, bosses, etc.’
Amanda Larson, Marketing Director, Clarity Security
(Scottsdale AZ, USA)