Preview Marketing Youth Plan Outline

YouthMarketingPlanOutline

Plancreatedandprovidedby: SummitMarketing

WhyMarketing?

Let’splayagame.Finishthissentence:

“Charlie’scooking_______________!

Averagebusinessspends1012%ofitsgrossrevenueonmarketing.Forlargecorporations,

thatnumberequatestomillionsandmillionsofdollars.Yes,marketingisthatimportant.

Whenbusinessesattendthefairtobuyyourproduct(spending1025%overfairmarket

value..nopunintended),theyareattendingfortworeasons.Onereasonisto helptheyouth

ofSheboyganCountyw hilehopefully havingfun. The2

nd

reasonistospendmarketing

dollars(forbrandingandawareness)withintheirlocalcommunity.

ThePlan:

Thismarketingplanistogiveyou(4HandFFAmembers)aguidelineforthesuccessful

marketingofyourproject. Thegoalofthiscampaignistocreateawareness,educate

existingandpotentialbuyers,provideonthefarmandprojectexperiencestothosewhomay

nothavehadtheopportunity,andfinally,topositivelypromoteSheboyganCounty4Hand

FFA.

TheBenefits:

Therearenumerousbenefitsthatthiscampaignwilldeliverinboththeshort andthelong

term.Itisimportantforindividualstoreallyunderstandtheeducationaldevelopmentittakestobe

successfulataprojectandhowthateducationwillpositivelyimpactyouthe4HFFAmemberfor

yearstocome.Thismarketingcampaignallowsapotentia lbuyertoessentiallyseewhatyousee

duringthelengthofyour project.Also,ifyou continuetoexecuteamarketingcampaign

throughoutthecourseofyour4_HandFFAterm,thepotentialbuyerwillgetachancetowatchyou

growasanindividual.

Thiscampaignwillalsoremainfresh.Someofthesebusinesseshavebeenattendingthe

saleforover30years.Theyhavereadthesamepleaforpurchaseforyears.

Anothergoalofthiscampaignistobeprogressive.Asthebus inessandagricultureworldchanges

daily,it isourresponsibilitytoeducateandinformthecommunitiesweliveinofhowit isactually

donecomparedtowhattheymighthaveseenonsomeshockumentery.

Hogs:avg.bid.25x3x250=187.50

Beef:avg.bid.10x1.5x1250=187.50

Lambs:avg.bid.3x3x120=108

The7yearpotential:$1200

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