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COMPETITOR ANALYSIS

John A. Czepiel

Professor of Marketing and Stern Teaching Excellence Fellow

Leonard N. Stern School of Business

New York University

New York, New York 10012

Telephone: (212) 998-0510

e-mail: [email protected]

and

Roger A. Kerin

Harold C. Simmons Distinguished Professor of Marketing

Edwin L. Cox School of Business

Southern Methodist University

Dallas, Texas 75275

Telephone: (214) 768-3162

e-mail: [email protected]u.edu

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For all of its faults, it gives most hardworking people a chance to improve themselves economically, even as the deck is stacked in favor of the privileged few. Here are the choices most of us face in such a system: Get bitter or get busy. | Bill O’ Reilly