HTML Preview Social Media Audit Plan page number 2.
Step 4
Make sure all your accounts are on brand. Proper profile photo, cover photo, icons, bios and
descriptions are proper, and URL is correct.
Step 5
Centralize the ownership of passwords.
For example: have your IT department own the key to all the passwords for the social media profiles.
Use a tool like LastPass to share access on a need to use basis.
Step 6
Create a process for how new channels will be established going forward and create a criteria.
Make sure to also take note of who is going to approve the requests.
For example:
• Requester:
• Who is the target audience?
• What type of content will be posted in this profile?
• Who is going to respond to content?
SOCIAL MEDIA AUDIT TEMPLATE
Social Network URL to Profile Owner
Mission Branding Check
Statement Y/N
Social
Network URL to Profile Owner
Mission Branding Check Password
Statement Y/N
Centralized Y/N