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a blueprint for
better business
CEO’s Introduction
At our last annual conference on 30th October 2014 I was able to
announce that 5 major companies including Vodafone and Unilever had
committed to joining the Blueprint movement.
Since then our plans have moved ahead apace:
nEight major companies sent senior staff on our two day immersion course on 19-20 March to learn more
about uncovering purpose and implementing the Blueprint principles and framework in practice.
n
A coaches and consultants network held its inaugural meeting on 17th December 2014 and is now
forging ahead.
n
Work is underway to develop plans for a major research project on the practical impact of purpose driven
businesses.
n
We are working hard on growing our SME network, and further meetings bringing NGOs and businesses
together on key issues.
n
The Blueprint Trust was registered as a charity in November 2014. With 4 founder trustees this is the
body through which the work of Blueprint for Better Business is driven and directed. We have raised £1m
from charitable foundations and are now fundraising for the next phase of our work.
Our work is not about compliance or regulation and we do not have a set of pre-packaged answers. What we
do have is a deep belief in the potential for change when we recognize that as human beings we are hard-
wired not just for material reward, but also to seek worthwhile work and relationships of genuine respect.
There is a latent potential to harness energy, inspiration and hope when productive work is grounded in a
purpose to serve society and respect human dignity.
Our
Five Principles of a Purpose Driven Business and A Framework to Guide Decision Making.
are an integrated system. Implementing them over time demands the embedding of a network of
relationships which both sustain the profitability of the business and connect it with customers, suppliers,
employees and the rest of society. Following the Principles and Framework will help businesses unlock their
latent potential, regain trust and define and live by a purpose that serves society and respects the dignity of
people.
There is a limit to what any one business can achieve alone – by coming together through the Blueprint
movement, we believe businesses can help create a broader, deeper change in the market to the benefit of
everyone.
To find out more please visit our website at www.blueprintforbusiness.org or contact us on
enquiries@blueprintforbusiness.org.
And, if you have not already done so, please join us. Like the best things in life, it is completely free.
Charles Wookey
CEO
Newsletter
March 2015