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AUDIENCE DEVELOPMENT WORKSHOP Agenda
Location: North Vancouver
Venue: Community Room, Lynn Valley Library, 1277 Lynn Valley Rd.
Date: 1:00 pm - 4:00 pm Thursday November 21, 2013
With so many entertainment options to choose from these days, the competition for audiences
can be fierce!
1:00-1:15 Welcome and Introductions
Barb Mclean, Cultural Development Officer, The Arts Office
1:15 -2:15 How to reach out to existing and new audiences in unique ways.
Presenters:
Heather Redfern - Executive Director, The Cultch
Joseph Bardsley - Development Manager, Vancouver Opera
Colleen Maybin - Community Engagement Manager, Vancouver Opera
Ruth Payne - Visual Arts Coordinator, Ferry Building Gallery, West Vancouver
2:15-2:30 Networking break
2:30-3:30 Breakout sessions
Audience Development Strategies
Audience Research
New Technologies
3:30-4:00 Q&A, Final thoughts, Wrap
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People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. | Seth Godin