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ELI OROZCO | COVER LETTER
In my current role I am responsible for developing and executing annual online strategies for multiple
markets across North America, Europe and Latin America. Those strategies have included the
complete redesign of Warmup’s international websites and the management of the CMS migration
process for 27 countries. I am also responsible to execute country-specific strategies that include
SEO, SEM, content marketing, social, e-mail, automated marketing, A/B testing, heat mapping,
landing pages and branding. These strategies have set the company apart from their nearest
competitors and have increased sales leads by 27%, improved the number of qualified marketing to
sales leads by 22% for B2B and 17% for B2C, brand engagement by 42% and overall sales attributed
to online channels by 18%.
I have hired, trained and developed, an online marketing team of seven people based across four
countries; managing them virtually without sacrificing collaboration or sharing of best practices. My
ability to lead and grow my team in a digital world where we are not based in the same location is a
key differentiator and strength. My previous line manager, Spencer Sheen commented on this in his
recommendation:
“Eli’s ability to develop his team while personally managing (global) projects was key to his success during his
time at Warmup. However, when required, he could also be counted on to roll up his sleeves and work in the
trenches, creating great content and tools to make our online offering something special. Eli would be a huge
asset to any team looking to take it to the next level.”
Spencer Sheen, CEO Smart Devices and Group CTO
I enjoy translating client and stakeholder’s goals into actionable plans and strategies. I have a track
record of project management, online strategy, problem solving, consulting, leadership, bringing
teams together and client relationship management. My diverse background gives me a unique ability
to balance strategic thinking with detailed execution. My current manager, Jon Burke, said the
following about me:
“…I have had Eli working as part of my team for over a year and he has managed the digital side of marketing
exceptionally well, paying close attention to details and following projects through to completion. His
interpersonal skills as well as his management of marketing activities through to completion have been
invaluable in helping the Marketing team deliver on it’s KPI’s and directly impacted sales performance online.
Eli would be an asset to any team and I highly recommend him as a team leader.”
Jon Burke, Group Marketing Director at Warmup Plc
I am looking for a role where I can utilize my diverse background, international work experience and
bilingual skills to continue to help brands promote products and services that people love, trust and
promote through effective online marketing.
More references available upon request.