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Rudh*** Kapur
: +91-800****** / +91-76*******
: rudh*****@gmail.com
Assignment in Digital Marketing, Brand Management and Channel & Campaign Management
Industry Preference: Automobile / E-Commerce
PROFILE SUMMARY
• Solutions-focused, meticulous and result-oriented professional with over 2 years of a successful career with diverse roles distinguished by commended performance and
proven results
• Currently associated with Bajaj Auto Ltd. as Assistant Manager, Marketing Division and involved in all activities related to Digital Marketing, Campaign Management,
Brand Management and Channel Management
• Proven track record of excellence with sound exposure to SPSS, Minitab, Google Analytics
• Successfully designed launch campaigns of Pulsar RS 200, Pulsar Adventure Sport
• An out-of-the-box thinker with a flair for identifying & adopting emerging trends & addressing industry requirements to achieve organizational objectives and
profitability norms.
• Excellent interpersonal, communication and organizational skills with proven abilities in team management and planning
CORE COMPETENCIES
~ Search Engine Marketing (SEM) ~ Search Engine Optimization (SEO) ~Brand Management
~Campaign Management ~Social Media Marketing ~Channel Management
ORGANISATIONAL EXPERIENCE
Bajaj Auto Ltd., Location May’13 – Present
Assistant Manager, Marketing Division, 2 Wh (Bursar and Ovenger)
Key Result Areas:
• Managing seasonal digital marketing brand campaigns including creative development, website refreshes and microsite development, newsletter marketing and all
agency deliverables
• Creating engaging social media strategies and execution plans that cultivated audiences, increased web presence and enhanced brand awareness
• Monitoring the success of Social Media Campaigns through media analytics, KPIs, and dashboards
• Assisting the company’s business development team in developing proposals within the digital marketing segment
• Evaluating the effectiveness of marketing programs, provided market analysis and insights to senior management
• Coordinated with Marketing and Sales teams as well as key agency media partners to gather information towards analysing efficacy and Return on Investment (ROI) of
all brand management events
• Handling day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review, and
optimization of paid search campaigns
• Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, etc.
• Formulating digital strategy for delivering best ROI for campaigns on various result oriented matrices of cost per click
• Assisting the Senior Brand Manager in the development of short and long-term strategic plans including annual business plans, media, promotion and innovation
pipeline strategy with P&L and budget responsibility
Highlights:
• Increased organic page views (30%) with reduction of bounce rates (-5 PP) on websites through site-content management & SEM analysis
• Initiated digital initiatives which led to three times increase in website visits and improved campaign click through rates (0.65% Vs 0.4% Average)
• Augmented market share of Uttar Pradesh East to 35000 average volume through 10 existing dealers and network expansion of 2 additional dealers
• Implemented Dealer Management System (DMS) to standardize Customer Relationship Management (CRM) and improve dealer productivity leading to increased retail
•
INTERNSHIP
Organisation: Jaguar Land Rover, (Premier Car Division MATA Motors), Mumbai
Project Title: Establish Framework for Setting up the Pre-Owned Car Business for RLJ in India
Period: Apr’12-Jul’12
Description: Developed business model for setting up the RLJ pre-owned car division and a predictive tool for calculating the residual value for
pre-owned cars in the premium segment. A competitor analysis was conducted to identify the best and worst practices in the
pre-owned car industry. The study involved a primary research in major markets of India to determine factors affecting pre-
owned car purchase in the premium segment.
Highlight: Project presentation was rated “Exceptional” by the Business Head of RLJ India which was given to only 10 projects among 142
projects.
ACADEMIC DETAILS
• MBA with specialization in Sales & Marketing from Symbiosis Centre for Management & Human Resource Development (SCMHRD), Pune in 2013 with 2.78 CGPA
• BE (Mechanical) from M.E.S College of Engineering, Pune, University of Pune in 2011 with 66.3%
IT SKILLS
• Knowledge of MS Office, SPSS, Minitab, Google Analytics and Internet Applications
PERSONAL DETAILS
Date of Birth: 6
TH
July 1989
Languages Known: English and Hindi
Address: Flat no. B-1204, Roseville Apartments, Pimpri, Maharashtra