HTML Preview Marketing Research Proposal Format page number 1.
Sample of a market research proposal
Project Purple
Research to prepare for Domestoil launch in the UK
A research proposal
May 2008
Prepared for: J.W. Farina Ltd
Prepared by:
Research for Success
PO Box 205
HARROW
HA1 1ZU
Great Britain
Contact: Nigel Bradley
498
A response to a brief from John Peterson
2. OBJECTIVES
DESK RESEARCH
3.1 Purpose
3.2 Procedure
QUALITATIVE RESEARCH
4.1 Purpose
4.2 Population & sampling
4.3 Procedure
CONTENTS
QUANTITATIVE RESEARCH
5.1 Purpose
5.2 Population & sampling
5.3 Procedure
6. REPORTING
7. TIMING
8. FEES
9.
CREDENTIALS
Appendices
Credentials
Quality control
Terms of business
J.W. Farina Ltd was established in Italy in 1888 and has become a market leader in the supply of
Italian wines and oils to countries outside Italy. The company is particularly strong in France,
Austria and the UK. Olive oil is valuable to the human body, both inside and out. It eases dry skin
and helps to keep the heart healthy. Major competitors are butter and margarines; the advantage
of olive oil is that it has a shelf life of up to a year. There are many advantages that can be probed
in the research.
In the UK, Farina supply the oil to restaurants, but not to the general public. Farina is now con-
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