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Product Management – One Day Workshop Agenda
Course Director: Debbie Clewes
Summary
A
n interactive course designed to help you investigate ideas, inspire change and
improve performance in your product management practice.
Programme
09.00 – 09.30 Registration & coffee
09.30 – 09.45 Introductions and Learning Outcomes
09.45 – 11.00 Session 1 – Product planning
Product definition
Product planning: situation analysis, product objectives, product portfolio strategy
and tactics, one year action plan to improve product performance.
11.00 – 11.15 Break
11.15 – 12.45 Session 2 – Product portfolio analysis
BCG and Directional policy matrix
Application to case study – group activity
12.45 – 13.30 Lunch
13.30 – 15.00 Session 3 – New product development process
Stage-gate process
Idea generation and screening group activity
15.00 – 15.15 Break
15.15 – 16.30 Session 4 – Product launch and post-launch management
Product launch communications – group activity
Post-launch one year implementation plan
16.30 – 17.00 Summary, individual action planning and review
17.00 End of day