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IV. MARKET OPPORTUNITY ANALYSIS
The challenge: Find a need and satisfy it.
. Are your products consistent with your customers’ current and future
needs?
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Do you have a flow of new products to meet the information needs of
your market?
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Are the products you’re developing strategically significant?
IV.1
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The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer. | Nolan Bushnell