HTML Preview Product Marketing Manager Resume page number 1.
Christopher Carroll
(781) 350-4309
Christopher Carroll
10 Woodlawn Avenue Billerica, MA 01821
(781) 350-4309 | [email protected] | christocarroll.com
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Marketing Management
Creative and results driven marketing manager with over eight years of experience in the software industry. I
have a wide range of experience from managing websites, social, and email marketing campaigns at an
analytical level. I strive to maximize marketing performance and efforts by creating engaging content,
programs, and public relation deliverables across several mediums from white papers, ebooks, and infographics
to professionally produced video. Key skills include:
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Product Marketing and Demand Generation
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Lead Generation and Campaign Management
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CRM Management (Marketo, Salesforce, Hubspot)
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Google Analytics Implementation & Management
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SEO Strategy & Management
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Google Adwords and Adsense Management
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Content Creation and Curation
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Social Media Marketing & Advertising
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Service SLA & Support Implementation and
Management (Zendesk, JIRA)!
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Professional Experience
TimeTrade - Tewksbury, MA (April 2012 - Current)
TimeTrade is an online customer experience engagement platform that allows consumers to connect with a
brand, anywhere, anytime. TimeTrade has over 450 customers and make it possible for brands Nordstrom, J.
Crew, Regions Bank, Best Buy, Staples, and many others, to add back the a personal shopping relationship with
their customers and benefit from the resulting increased sales and customer loyalty.
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Marketing Manager
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Increased product trial to purchase conversions over 19% by creating compelling and entertaining
introduction and training materials to educate a wide range of customers on product features,
implementations, and system integrations that were shared over a full customer on-boarding program I
developed. The content was delivered through written documents, professionally produced videos,
and weekly training webinars.
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Responsible for the company website development, deployment and management while continually
optimizing SEO strategies increasing search rankings and increasing inbound leads by 29%.
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Developed a customer referral program which grew to over 1000 brand ambassadors that offered
participants unique identifying referral links and embeddable banners they can use through emails,
social media, and their websites to refer the TimeTrade product and earn money for trials and accounts
that were purchased.
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Increased our social media reach over 4500% by developing an active social media and public relations
strategy related to special news, events, tips and tricks, contests, and product updates.
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Developed an advanced understanding of TimeTrade products and services to decrease account setup
and implementation time by 38% leading to a 22% decrease in time to close.