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KENNETH BRADFORD
Litchfield Park, Arizona 85340 ● 602.111.1111 ● kbra[email protected]m
EXECUTIVE LEADER – CEO / CFO
Strategic Marketing ● Brand Management ● Finance ● Operations
Accomplished executive with experience in operations, finance, strategic marketing, business expansion, product
development, distribution, vendor relations, public relations, human resources and government contracting.
Persuasive and tenacious leader with a proven track record in achieving positive business results by developing
strategic business alliances, identifying new markets and developing business processes. Proven success with
increasing sales and expanding market share while controlling expenses.
PROFESSIONAL EXPERIENCE
Chief Executive Officer 1997 to 2012
Chief Financial Officer 1992 to 1997
Midas Touch Headwear, Inc. Los Angeles, California
Served as financial, sales and marketing executive over $11M annual sales volume. Monitored cost control measures
and created and implemented operational procedures. Participated in negotiations with major contracts and clients.
Successfully navigated the government contract process with extensive knowledge of contracting legalities to obtain
and manage government contracts up to $6M. Areas of expertise included:
• Financial Management
• Operations Management
• Change Management
• Strategic Marketing
• Brand Management
• Product Development
• Business Expansion
• Vendor / Client Relations
• Public Relations
• Strategic Planning
• Personnel Development
• Government Contracting
1993
1998
2003
2008
2013 projection
Company Revenue
$4M
$7.6M
$8.4M
$9.7M
$35M
Growth Percentage
N/A
89.9%
10.5%
15.4%
127.2%
Key Leadership Contributions:
Business and
Product
Development
Operations and
Fiscal Management
• Engineered the growth of the company from $4M to $11M annually – a 175% increase –
with expanded client base and government contracting success; secured $6M
government contract and negotiated $18M contract with new vendor prior to departure.
• Identified and developed new revenue streams and product lines; identified trends,
oversaw design phase, resourced and negotiated with vendors for materials and trim.
• Established and maintained accounting, recordkeeping, operations management and
inventory control systems. Ensured accurate expense, sales, inventory, payroll and tax
accounting procedures.
• Supervised relocation of manufacturing operations in 1993; oversaw facility planning
and design, forecasted budget and staff needs and oversaw logistics planning process.
• Forecasted financial performance indicators and budget hours, payroll and sales;
administered $9M operating budget.
• Pioneered manufacturing processes and procedures that ensured the highest quality
standards while maintaining profit margins as much as 22% above industry standards.
• Partnered with Reebok and House of Blues Café to become a shared production partner
with the government; this action increased efficiency and opened a new revenue stream.
• Monitored and reviewed expenses and costs such as overhead and wages to consistently
target 30% gross profit margin and controlled below-line expenses such as insurance,
sales and marketing to maximize net profit.
Written by ©2014 Get Results Career Services