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HTML Preview Sales Action Plan page number 1.
1
The P
ast
sales history
Present
market analysis
F
utur
e
sales and
reven
ue goals
Sales Plan
positioning
and actions
C
ompetition
competitor
analysis
2
3
4
5
1
DEVELOPING
Y
OUR SALES PLAN
The 5 st
eps t
o dev
eloping y
our sales plan
The pl
anning and time you put into developing your sale
s plan is as im
por
ta
nt as the fina
l writ
ten plan
. W
or
k
through the 5 s
teps and you’
ll have a well th
ought out, focus
sed pla
n to drive sales
. Each s
tep is impor
ta
nt - from
looking at p
ast s
ales per
for
mance to evaluating your business a
gainst the com
petition to allocating re
sources and
measur
ing effec
tiven
ess
.
1. The
past
- sale
s histo
r
y
2. Th
e
present
- mar
ket analysis
3. Th
e
co
mpe
tition
- com
petitor analysis
4. T
he
fut
ure
- sa
les and revenue goal
s
5. Th
e
sa
les pla
n
- positio
ning and a
ctio
ns
52
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