HTML Preview Sales Action Plan page number 1.
The Past
sales history
Present
market analysis
Future
sales and
revenue goals
Sales Plan
positioning
and actions
Competition
competitor
analysis
2
3
4
5
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DEVELOPING YOUR SALES PLAN
The 5 steps to developing your sales plan
The planning and time you put into developing your sales plan is as important as the final written plan. Work
through the 5 steps and you’ll have a well thought out, focussed plan to drive sales. Each step is important - from
looking at past sales performance to evaluating your business against the competition to allocating resources and
measuring effectiveness.
1. The past - sales history
2. The present - market analysis
3. The competition - competitor analysis
4. The future - sales and revenue goals
5. The sales plan - positioning and actions
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