HTML Preview Marketing Retail Job Description page number 1.
RETAIL MARKETING – JOB DESCRIPTION
RETAIL MARKETING ASSOCIATE MANAGER – Western and Work
The Retail Marketing Associate Manager will have responsibility for the execution of retail
fixtures, signage, merchandising guidelines and seasonal promotions to support product
initiatives. This position reports to the Retail Marketing Manager – Western and Work.
Primary Responsibilities include:
Partner with Marketing Manager and product management team to determine strategy and
deliverables for brand drivers, new products and expansion categories
Manage the design, development and production of new fixtures, promotions and point-of-
sale materials. Specific duties include:
o Write creative briefs, establish timelines, direct designers/agencies and route
creative for approval
o Monitor the progress of all jobs to ensure work is completed according to brand
standards, on time and within budget
o Determine distribution strategy for programs and oversee program directives
o Work with Operations Team to ensure delivery with proper documentation
o Maintain oversight of stock levels to meet forecasts and collaborate with the Sales
Team to develop programs to facilitate movement or marketing materials
Maximize the visual presence of the Ariat brand and help provide merchandising solutions
in-store and at retail events
o Assist with shop and event logistics including developing floor plans, ordering
materials and labor, developing graphics, ensuring on-time delivery of all assets, and
managing on-site needs
Manage the design and development of the Marketing Materials and Visual Merchandising
Catalogs to support seasonal programs
Assist with design, development and production of all sell-in materials, such as catalogs and
price lists
Skills and Experience Required:
Undergraduate degree required
Minimum 3-4 years experience in marketing or creative services
Project management experience in print and fixture design/production and promotional
programs a plus
Demonstrated strategic and creative vision, ability to identify and prioritize business
objectives
Must possess strong organizational and problem solving skills, demonstrate resourcefulness
Strong interpersonal and communication skills (written and verbal) required
Budget management experience and aptitude
To Apply: Email our HR/ Recruiting department with resumes Elissa.Gai[email protected]
Lyndsey[email protected]