HTML Preview Web Copywriter Job Description page number 1.
Position Title:
Web Copywriter
Reports To:
College Webmaster
Department:
Web Services
Job Code:
3517
Prepared By/Date:
Jennifer C. Brito/01-26-2010
Job Group:
PENC
Approved By/Date:
Andrew Seaga/07-31-2014
Salary Grade:
14
Revised:
Vivian Basit/07-31-2014
FLSA Status:
Exempt
Summary:
The Web Copywriter is responsible for creating, proofing, optimizing, and updating the content of the
college’s web sites.
Essential Duties and Responsibilities:
Creates, proofs and posts web copy and online marketing efforts
Ensures web content is written and presented in a format that meets Web usability standards
and is consistent with design guidelines and brand image
Creates concise communications which gets to the point, tells a story in simple words, and
persuades people to take action
Researches, interviews and analyzes to gather information
Organizes complicated content into logical, meaningful flows of information
Coordinates off-line marketing copy with creative effort of on-line presentation
Partners with Web team members, news writers, program directors, marketing employees,
graphic designers and others in the college to develop content in a collaborative environment
Performs other duties as assigned
Knowledge, Skills and Abilities:
Knowledge and understanding of College organization, goals, and objectives, and policies and
procedures
Knowledge of Web usability standards and practices
Possess thorough knowledge of the English language, grammar, spelling, punctuation, and
usage
Possess outstanding communications skills, verbal and written
Possess outstanding written, editorial, listening, and research skills
Familiarity with AP Style
Possess understanding of requirements unique to online writing, including metadata and search
engine optimization
Possess skills in desktop productivity application for production of marketing documentation
such as Microsoft Word, MS PowerPoint, Adobe Acrobat, and HTML required
Possess strong organizational skills, including the ability to handle multiple assignments and
tasks while meeting deadlines
Ability to work in a multi-ethnic and multi-cultural environment
Work Environment:
The work environment characteristics described here are representative of those an employee
encounters while performing the essential functions of this job.
While performing the duties of this job, the noise level in the work environment is usually quiet.