Preview Web Copywriter Job Description

Position Title:

Web Copywriter

Reports To:

College Webmaster

Department:

Web Services

Job Code:

3517

Prepared By/Date:

Jennifer C. Brito/01-26-2010

Job Group:

PENC

Approved By/Date:

Andrew Seaga/07-31-2014

Salary Grade:

Revised:

Vivian Basit/07-31-2014

FLSA Status:

Exempt

Summary:

The Web Copywriter is responsible for creating, proofing, optimizing, and updating the content of the

college’s web sites.

Essential Duties and Responsibilities:

 Creates, proofs and posts web copy and online marketing efforts

 Ensures web content is written and presented in a format that meets Web usability standards

and is consistent with design guidelines and brand image

 Creates concise communications which gets to the point, tells a story in simple words, and

persuades people to take action

 Researches, interviews and analyzes to gather information

 Organizes complicated content into logical, meaningful flows of information

 Coordinates off-line marketing copy with creative effort of on-line presentation

 Partners with Web team members, news writers, program directors, marketing employees,

graphic designers and others in the college to develop content in a collaborative environment

 Performs other duties as assigned

Knowledge, Skills and Abilities:

 Knowledge and understanding of College organization, goals, and objectives, and policies and

procedures

 Knowledge of Web usability standards and practices

 Possess thorough knowledge of the English language, grammar, spelling, punctuation, and

usage

 Possess outstanding communications skills, verbal and written

 Possess outstanding written, editorial, listening, and research skills

 Familiarity with AP Style

 Possess understanding of requirements unique to online writing, including metadata and search

engine optimization

 Possess skills in desktop productivity application for production of marketing documentation

such as Microsoft Word, MS PowerPoint, Adobe Acrobat, and HTML required

 Possess strong organizational skills, including the ability to handle multiple assignments and

tasks while meeting deadlines

 Ability to work in a multi-ethnic and multi-cultural environment

Work Environment:

The work environment characteristics described here are representative of those an employee

encounters while performing the essential functions of this job.

While performing the duties of this job, the noise level in the work environment is usually quiet.

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