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Susan B. Simmons
3356 Pinehurst Road
Reno, Nevada 89501
(775) 827-3065 [email protected]
SENIOR OPERATIONS / BUSINESS DEVELOPMENT EXECUTIVE
President / COO / Vice President / General Manager
Start-up Entrepreneurial Ventures / Turnaround Businesses / High-Growth Organizations
Performance-driven Senior Executive offering 20 years’ comprehensive achievements across Manufacturing,
Purchasing and Retail disciplines. Leverage business acumen across diverse cultures and economies. Develop
performance-based, low-cost solutions through aggressive negotiations with new and existing suppliers.
Recognized for ability to incorporate innovative management techniques that result in enhanced business
practices, increased productivity, and profits. Proven success in sales and marketing through expertise in
business development and strategic planning capabilities. MBA / BS in Finance. Available for travel.
EXECUTIVE LEADERSHIP COMPETANCIES
P&L Management / Improvement Supplier / Vendor Relations
Budgeting / Cost Controls Workflow Optimization
Strategic Planning & Growth Staff Management & Training
Manufacturing & Operations Inventory Management
New Business Development Product / Brand Development
Purchasing Management Performance Improvement
TRACK RECORD OF SUCCESS
Lead cross-functional teams that collaborate as a focused unit to achieve aggressive business goals and
drive the evolution of concepts into achievable business strategies.
Effectively manage manufacturing / production process with close attention to budgets, timeframes, quality,
and product specifications.
Identify and capitalize on new growth opportunities through market analysis, product / brand development
expertise, and keen business instincts.
Develop and implement strategies that increase product awareness, market share and profitability.
Expert in building productive sourcing relationships across North America, South America and Asia.
CAREER BACKGROUND
WAI, INC., Reno, Nevada 1996 – 2006
Manufacturer of Women’s Apparel serving the US and Caribbean Basin with $10 million in annual revenue.
President
Directed overall operations and P&L management for 25,000 sq. ft. manufacturing facility comprised of 30
employees. Established performance indicators, operating goals, realignment initiatives, productivity
improvements, and cost reduction programs that consistently improved product output, product quality and
customer satisfaction. Functional areas of management involved strategic planning, human resources, business
development, marketing, sales, product management, and finance. Traveled extensively across South America
and Asia to form strategic alliances with new vendors.
Selected Achievements
:
Grew business from a $300,000 per year “mom and pop” shop to a $10 million per year company in 6 years.
Conceived, designed, and implemented (AIMS) state of the art apparel software program resulting in 33%
increase in production, 15% reduction in inventory levels, and improved customer service levels.
Conceptualized and developed the “Ica Designs” brand, recognized as a leading name in women’s apparel.
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