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Susan B. Simmons
3356 Pinehurst Road, Reno, Nevada 89501
(775) 827-3065 ♦ [email protected]
Operations Manager - Buyer - Business Development Manager
Proven top performer with start-up and Fortune 500 experience. Unique blend of purchasing,
managerial and operational expertise with advanced skills in strategic planning, international
negotiations, product development and resource allocation. Innovative inspirational leader of
retail operations with a proven ability to drive business growth through aggressive sales
initiatives, market trend analysis and market penetration. Talent for designing and launching
programs that produce profitable product lines targeted to niche markets, delivering significant
sales growth and profitability.
Experience and Accomplishments
W.A.I., Inc. – Reno, NV.
1996-2006
A leading manufacturer of women’s apparel.
President/CEO
Directed all facets of the manufacturing, purchasing and sales initiatives for the company.
Provided direction for trending product lines, sales strategies, and coordinated overseas
manufacturing with domestic production. Traveled to the Orient to qualify factories for
production, negotiate costs, develop partnerships and source new opportunities.
Gathered worldwide color and trend information for product development,
communicating seasonal trends.
Identified private-label opportunities. Leading the development through product design,
sourcing, merchandising, and the sales process.
Customized and initiated the implementation of “AIMS”, a sophisticated apparel software
program to enhance production, improve customer service communication and upgrade
inventory information.
Successfully grew company to a $10 million organization within a six year period.
Recognized for two consecutive years as one of the 500 fastest growing companies by
“INC. Magazine.”
Successfully established a strategic partnership with Neiman Marcus Stores, QVC,
Harvey’s Casinos, and Harrah’s Entertainment.
Spearheaded the development of the “Ica Designs” brand becoming one of the most
recognizable names in the industry.
NEIMAN MARCUS – Las Vegas, NV.
1993-1996
Full line department store.
Senior Operations Manager
P & L responsibility for a 250,000 square foot store with sales of $64 million. Improved
operational efficiencies, managed financial resources and operating expenses while maintaining
budgetary constraints to ensure profitability. Allocated management resources and sales
asscoiates to meet sales volumes, departmental requirements, and seasonal needs.
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