HTML Preview Marketing White Paper page number 1.
American Association of Independent Music - New Media Committee - Prepared by Jon Satterley, Roadrunner Records - June 2009
Email Marketing White Paper
The mission statement of the New Media Committee states one of our goals to be the
education of A2IM members. This document is therefore the first in a series of “white
papers” that will focus in general terms on key aspects of digital marketing. This is not an
exhaustive guide to email marketing but focuses more on “best practices” in a way that
we hope will provoke more questions and feedback. We believe that while access to
distribution channels is essential to A2IM members, marketing remains key, as in the
physical world, to drive the customer to make a purchase.
-Peter Wright, Virtual Label, LLC, New Media Committee Chairperson