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HTML Preview Marketing White Paper page number 1.
1
American Association
of Independent Music
- New Media C
ommittee - Pr
epared by Jon Satterl
ey, Roadrunner Re
cords -
June 2009
E
m
a
i
l
M
a
r
k
e
t
i
n
g
W
h
i
t
e
P
a
p
e
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The mission statement of th
e New Media Com
mittee sta
tes one of ou
r goals to be the
education of A2IM m
embers. This document is th
erefore the first in a
series of “white
papers” that will focus in g
eneral terms on k
ey aspects of d
igital marketing. This is not
an
exhaustive guide to e
mail marketing but focu
ses mor
e on “best practices” in a
way that
we hope will provoke
more questions and fe
edback. We believe that
while access to
distribution chan
nels is essential to A2IM me
mbers, marketing remains k
ey, as in the
physical world, to d
rive the customer to make
a purch
ase.
-Peter Wright, Virtual La
bel, LLC, New Media Com
mittee Chairperson
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