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Sales professional with five years of successful sales in very competitive Southern California market. Established
relationships with many customers and industry leaders within the local wine and spirits industry. Proven ability to
increase product visibility through a variety of sales initiatives. Excellent closer, as demonstrated by fifteen years of
sales experience. Exceptional influencer - able to identify what motivates individuals and how to persuade them.
Highly capable of analyzing, identifying and forecasting sales trends. Bilingual in English and Spanish.
Superior Product Knowledge
Inside Sales
Outside Sales
Account Management
Presentation Techniques
Long term Relationship Building
DeLeon Tequila, Venice Beach, CA 2010-Present
Sales Manager
Responsible for business development and sales growth within territory. Personally implement and oversee
positioning as a high end spirit through sponsored events, retail merchandising and celebrity appearances. Educate
retailers and mixologists on proper brand placement. Follow up with high profile individuals to research satisfaction
levels and further promote the brand. Empowered to resolve any customer dissatisfaction. Act as a client advocate
with management on pricing and terms. Created and currently manage company’s first formal internal sales process,
including reports, quotas and goals.
Southern Wine and Spirits, Cerritos, CA 2003-2007
Sales Representative
Made regular sales calls to designated accounts to sell product and cultivate customer satisfaction. Developed strategy
for brand portfolio and penetration by account. Sold product through successful presentations of product and
promotion of featured items. Saw company through crisis period by meeting 90% of sales goals when division profits
were off 45% due to product availability issues. Implemented company’s first integrated marketing campaign.
Eliminated waste by optimizing customer deliveries. Increased total dollar volume sales by nearly 30% through
aggressive telemarketing, and achieved highest per store wine and spirit case counts. Nominated for sales
representative of the month six times.
Internet MegaMeeting, Inc., Sherman Oaks, CA 2009-2010
Inside Sales Representative
Sold small to medium business prospects a number of online meeting and presentation services and products based
upon prospective clients’ needs and goals. Maintained 80% retention rate by understanding clients’ changing needs
and making appropriate recommendations. Directly responsible for company’s revenue growth in Latin America and