Nightclub*Business*Plan*
The*HIve*
Start*your*own*business*plan*
Page12345678*«*Previous*Page**Next*Page*»*
Executive*Summary*
*
The*Hive*is*a*new*nigh t*c lub *that*will*focus*on*attra cting *the*stu de nts*o f*State *Un iversity,*
with*a*student*population*that*exceeds*22,000*and*growing*by*15%*each*year.*The*night*
club*will*be*located*one*block*away*from*the*main*campus.*The*area*already*has*three*bars*
that*have*bee n*thrivin g*for*the *pas t*10*ye ars.*Ea ch*e stab lishm en t*ha s*long *lines*w aiting*for*
entry*each*weekend.*Recently,*commercial*space*has*become*available*next*to*the*campus*
when*two*adjacent*business*relocated.*The*Spot*will*consolidate*this*space*into*a*5,000*
square*foot*night*club.*The*location*is*on*the*main*street*most*often*used*by*students.**
*
Once*opened,*the*Spot*will*have*the*exceptional*management*team*to*guide*its*success.*The*
Spot's*three*owners,*Robert*Shaw,*Jill*Morse,*and*Sheila*Thompson,*have*over*25*years*of*
night*club*management*experience*between*them.*Robert*has*been*the*manager*of*Tom's*
Landing,*the*most*popular*bar*in*the*university*area,*for*the*past*five*years.*Jill*and*Sheila*
are*coXowners*of*Olympus,*a*popular*downtown*night*club*that*has*dominated*the*city's*
club*scene*for*the*past*four*years.*
*
*
Need*actual*charts?*We*recommend*using*LivePlan*as*the*easiest*way*to*create*graphs*for*
your*own*business*plan.*Create*your*own*business*plan*»*
*
1.1*Mission*
*
It's*not*th e *lights;*it's*no t*th e *liq u o r ;*and*it's*not*the*sound.*It's*the*people!*
*
And*its*the*FUN!*Successful*nightclubs*are*based*on*an*accurate*understanding*of*the*core*
customers.*The*mission*of*the*Spot*is*to*create*a*nightclub*environment*that*satisfies*the*
changing*tastes*and*expectations*of*our*core*customers;*i.e.*collegeXage*women.*If*the*
women*come,*the*men*will*follow.*In*order*to*achieve*this*goal,*we*must*constantly*improve*
our*response*to*the*customers'*entertainment*needs.*
*
1.2*Keys*to*Success*
*
Provide*exceptional*service*that*leaves*an*impression*with*our*core*customers.*
Consistent*entertainment*atmosphere*and*product*quality.*
Managing*our*internal*finances*and*cash*flow*to*enable*upward*capital*growth.*
Strict*control*of*all*costs,*at*all*times,*without*exception.*
*
1.3*Objectives*
*
Capitalize*on*excellent*location*opportunity.*
Launch*the*venue*with*a*highly*publicized*grand*opening*event*in*the*spring*of*Year*1.*
Maintain*tight*control*of*costs,*operations,*and*cash*flow*through*diligent*management*and*
automated*computer*control.*
Maintain*food*costs*below*33%*of*food*revenue.*
Maintain*total*beverage*costs*below*25%*of*beverage*revenue.*
Exceed*$1*million*in*annual*sales*by*the*third*year*of*plan*implementation.*