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Brand Strategy – One Day Workshop Agenda
Course Director: Paul Hitchens
Summary
Brand Strategy – An inspirational and interactive course designed to help you create a
successful brand strategy.
Programme
09.00 – 09.30 Registration & coffee
09.30 – 09.45 Introductions and Objectives
09.45 – 11.00 Session 1 – Purpose and Vision
Purpose – What does the brand really do?
Vision – What is the brand aiming to achieve?
11.00 – 11.15 Break
11.15 – 12.45 Session 2 – Values and Mission
Values – What does the brand stand for?
Mission- How will the brand achieve its aims?
12.45 – 13.30 Lunch
13.30 – 15.00 Session 3 – Proposition and Positioning
Proposition – What does the brand do differently?
Positioning – Where is the brand’s niche?
15.00 – 15.15 Break
15.15 – 16.45 Session 4 – Personality and Audience
Personality – How does the brand express itself?
Audience – Who is the brand relevant to?
16.45 – 17.00 Summary and Questions
17.00 End of day