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Diana Dixon
589 Ash Street ● Whitewood, SD 22895 ● (000) 659-9656 ● dianedixon @ email . com
Digital Marketing Specialist
Professional Summary: Web-savvy digital marketing expert with proven accomplishments in
planning and executing web, SEO and social media campaigns with a view to create and maintain the
company’s presence and image in the industry. Highly skilled in identifying trends and insights and
optimizing performance, brainstorming new and creative growth strategies by using digital marketing
docks. A committed individual who effectively evaluates end to end customer experience across
multiple channels and touch points.
AREAS OF EXPERTISE
– Layout Designs – Digital Communications
– Campaign Budget Administration – SEO / SEM
– Digital Program Execution – Digital Touchpoints Management
– Lead Generation – Effectiveness Measurements
– Website Strategies – Marketing Automation Strategies
– Social Media Management – External Social Media Support
KEY ACHIEVEMENTS
• Increased the company’s online presence by 58% through strategically planned and executed digital
marketing campaigns
• Implemented a large social media campaign, increasing the company’s market share by 62% in the
industry
• Consistently met lead-generation targets through development and implementation of organic SEO
initiatives
• Trained 15 communication officers in handling social content and development of social media
campaigns
PROFESSIONAL EXPERIENCE
Digital Marketing Specialist
QUALIFACTS, Whitewood, SD (08/2009 – Present)
• Plan, design, develop and execute web, SEO/SEM, email and social media campaigns according to
the specific needs of the company
• Design and build company’s social media presence through execution of well-placed strategies
• Develop and oversee implementation of design layouts of communications including presentations
and newsletter
• Execute national digital programs and campaigns such as online advertising and website strategies
• Lead ongoing management if digital touchpoints and handle social media pages according to
company policies
Digital Marketing Specialist
TRY LLC, Whitewood, SD (11/2005 – 08/2009)
• Evaluated emerging technologies and provided thought leadership for adoption where appropriate
• Handled digital marketing and production campaigns according to each project’s specific
requirements