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JAMES SAUNDERS
1301 E. Debbie Lane ♦
Mansfield, TX 76063 ♦ (817) 466-0015 ♦ james@aresumewizard.com
SENIOR MANAGEMENT EXECUTIVE – RETAIL
PRESIDENT / CEO / CMO / COO
Senior executive with verifiable year-after-year success achieving revenue, profit and market growth objectives. Extensive
experience in centralizing national procurement activities and reengineering global organization templates, which requires deep
understanding of critical business drivers in multiple markets. Highly successful in building vendor relationships that drive cost
reduction and margin increases. Led and motivated teams comprised of 1,000 employees, and managed P&L for major retailers
exceeding $1.5 billion in annual revenue. Conversant in Spanish. Available for travel and relocation.
P&L Management / Budgeting ♦ Staff Development & Leadership ♦ Sales & Merchandising ♦ Procurement Operations
C
ategory Management ♦ Strategic Supplier Development ♦ Supply Chain Optimization ♦ Marketing & Advertising
Product Management ♦ Operations Reengineering ♦ Performance Improvement ♦ International Business
PROFESSIONAL EXPERIENCE
EVP / CHIEF MERCHANDISING OFFICER, The Homeworld Hypermarkets, Tianjin, China 2005 - 2007
Leading retailer with 50 hypermarkets across Northern China, generating $1.2 billionUSD in annual revenue.
Recruited by CEO to westernize merchandising operations within an autonomously run Chinese-owned hypermarket. Rapidly
acquired comprehensive knowledge of Chinese marketplace, and developed detailed business plans to compensate for cultural
differences. Held full P&L accountability. Functional areas of responsibility involved fresh, grocery, hardlines, private label,
softlines, direct sourcing, procurement, information services, merchandising, advertising, and research. Managed 500 direct
reports and 1,000 indirect reports. Reported to President.
Operations
Reengineering
Bottom-Line
Improvement
Category
Management
Market
Positioning
♦ Led the complete reorganization and centralization of merchandising operations in three-month
timeframe. Reduced headcount from 586 to 323.
♦ Conceived and implemented a model store that standardized all merchandising flow and fixture
requirements, saving company $200,000USD per store remodel.
♦ Created and employed first formal Category Management program, monitoring expenditures and
supplier performance, improving shelf space productivity, and driving ongoing price improvements.
♦ Developed and introduced “Category Captain” program that optimized supply chain operations
through strategic relationships with key vendors in China.
♦ Carved strong brand position “Spend Less/Live Better” around improved economic, social, and
living conditions in China.
♦ Devised a pricing strategy that improved competitive position and increased margin by .22%.
♦ ♦ ♦ ♦ ♦
SR. VICE PRESIDENT, MERCHANDISING (2003 – 2005)
Hired by CEO to improve sales and merchandising operations for this multi-format (Marsh, LoBill, O’Malia’s) supermarket
chain with 100 locations. Held full P&L responsibility. Functional areas of responsibility involved grocery, general
merchandise, healthcare and beauty (GM/HBC), produce, deli, bakery, meat, fuel, Rx, floral, advertising, marketing, pricing,
and plan-o-grams. Managed 500 direct reports and 1,000 indirect reports. Reported to President.
New Process
Implementation
Revenue &
Profit Growth
Brand
Repositioning
♦ Pioneered the development and implementation of industry’s first ever “Lifestyle” format rooted
in consumer shopping behaviors and “solution” departments.
♦ Designed a new approach to pricing in conjunction with Willard Bishop Consulting, increasing
overall margin by 62 basis points.
♦ Spearheaded brand centric marketing strategy “Experts in Fresh” focused on meat, produce and
deli/bakery. Initiated campaign across TV, radio, billboards, and circulars, improving market share
by 100 basis points despite stiff competition from Wal-Mart and Kroger.
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