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MEETING & EVENT PLANNING SKILLS
SUMMARY:
Versatile, results-oriented executive with proven skills and track record in all aspects of meeting, tradeshow and
conference management. Extensive strength and experience in people management, problem-solving, fiscal
accountability, strategic planning, marketing and research, communication/presentation skills, and customer service.
Strategize with senior executives to meet organizational goals and objectives through meetings and events; design
event specifications to meet organizational needs and objectives.
Plan, implement, manage and evaluate more than 100 U.S. and international meetings, tradeshows, conferences
and events with an annual budget of $20 million ranging from 100 to 10,000 attendees.
P&L responsibility for operations; solicited and leveraged more than $4MM annually in corporate sponsorships.
Build and maintain relationships with vendors, suppliers, customers and exhibitors; negotiate and manage more
than 300 contracts per year.
Manage five professional meeting planners providing performance expectations, feedback and training and
development; project-manage multiple cross-functional teams.
Plan and execute major aspects of meeting management to include selecting sites, developing marketing
materials, building registration processes and databases, and providing on-site management for assigned meetings
ranging from 30 to 3,000 attendees.
Prepare and manage program budgets up to $5,000,000.
Negotiate complex service contracts and approve all meeting expenses.
Manage meeting vendors to include venues, transportation, hotels, caterers, security and speakers.
Plan and execute assigned meetings and events ranging from 20 to 2,000 attendees.
Manage meeting vendors for delivery of services to include food and beverage, production, entertainment,
transportation, housing, and security.
Monitor and track budget, registration, and housing for all corporate meetings and events.
Research sites and vendors for future meetings and events.
Coordinate housing and travel requests.
Organize contracts, promotional materials, and meeting files.
Track expenses and prepare department reports.
Maintain registration and housing databases.
KEY ACCOMPLISHMENTS:
Reduced logistical expenditures by 15% resulting in a cost-savings of $900,000.
Streamlined meeting planning process resulting in a time-savings of 22% and achieving an error rate of < 1%.
Developed and implemented company’s first-ever policies and procedures manual governing meetings and
events.
Negotiated five-year contract with price reductions, concessions, volume discounts, and new services resulting in
an annual added value of $1,000,000.
AFFILIATIONS:
Member of the International Board of Directors for Meeting Professionals International, 2003 to present
Chapter President for Meeting Professionals International, 1995 to 1997
Member of Meeting Professionals International, 1990 to present
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It takes more than capital to swing business. You’ve got to have the A. I. D. degree to get by — Advertising, Initiative, and Dynamics. | Ren Mulford Jr.