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THE
NEW
SAATCHI
AGENCY
CONTACT
REPORT
CONTACT
REPORT
NUMBER
DATE
1
08
January
2000
CLIENT
LOCATION
Gallaher
Tobacco
Ltd
-
Salamander
Weybridge
PRESENT
CLIENT
PRESENT
AGENCY
Barry
Jenner
Moray
MacLennan
Patrick
Billson
Davide
De
Maestri
Kara
Gnodde
Agency
presented
strategic
overview of
Salamander
next
steps
.
It
was
agreed
that
2
brand
development
projects
would
be
progressed
.
1
.
Cheap
branded King
Size
as
L&B
KS
competitor
Agency
to
review
existing
research
to ascertain
level
of
understanding
of
L&B
KS
smokers'
needs
and
values
.
Agency
and
Client
to
discuss
if
further
research required
prior
to
finalising
names,
creative
and
packaging
briefs
(a
`traditional'
development
route)
.
Agency
to
present
critical
path
development
.
2
.
Mid
Price
KS
It
was
agreed
that
whilst
price
point fixed
(at
£2
.53
equivalent)
no
particular
brand
was
the
focus
.
Rather
a
wider
brief
needs
to
be
explored
.