Does your letter pass the “I, me, mine”
test? More ‘you’s’ than ‘we’ or ‘our?’
Your donors are special. Tell
them with handwritten,
personalized notes in the
margin!
Always personalized! ‘Dear Friend?’ Fuhgettabaoutit!
Today’s date
Fname Lname
StreetAddress
City, State Zip
Dear Fname,
Opening sentence/headline/paragraph. Make your donors feel the love!
Sample: You’re making real change possible!
“Amazed. Inspired. Grateful. That’s how your generosity makes me feel.”
1
“On Saturday 11 August, you made a decision to save someone’s life.”
2
“Somewhere in Ireland, a child is calling for help And because of you, a caring
voice answers.”
3
Thank you! Do you need to thank your donor for something specific? Have they made
an “in memoriam” gift, responded to an emergency appeal or capital campaign gift?
Reference the amount. Acknowledge any special instructions or previous gifts.
Sample: Your gift of $75 in memory of Janna Johnson is truly appreciated.
Show the impact of the donor’s gift. Be sure to tie the impact back to the original appeal.
Sample: Thanks to you, Destiny will be the first in her family to graduate from
college.
How will you be in touch in the future? Include a contact.
Sample: If you’d like to stop in for a tour of our new kitchens, give Mary Q.
Development a call at 555.555.5555 -- we’d love to get your feedback!
Say thank you again.
Closing
Warmly,
In gratitude,
PS: Thank again...or use your PS for further engagement - Sample: There’s a new
video online with a message just for you. Check it out at www.xyz.org.
Your Thank You Letter Template
Pamela Grow, The Power of Thank You! Copyright 2015
1
Shanon Doolittle. http://social.razoo.com/2012/07/22-delightful-ways-to-say-thank-you/
2
Dignitas International. https://rickesh.wordpress.com/2013/08/22/creative-gratitude/
3
Lisa Sargentʼs Thank You Letter Clinic. http://www.sofii.org/showcase-item?hall=274&id=68&pos=6