HTML Preview Customer Loyalty Survey page number 1.
This organization
Customer Loyalty Survey
A WalkerInformation* Product
Please answer each question by checking (
✔
) or filling in (
●
) the circle that best describes how
you feel. An example is shown below. If you change your mind, cross out or erase your answer.
For most questions, labels for the circles are printed at the top of each section. In this example,
the five choices range from “Strongly Agree” to “Strongly Disagree.”
Example:
Strongly
Agree
Agree Neither
Agree nor
Disagree
Disagree Strongly
Disagree
1. I am proud to be associated with this organization
❸
Section 1 – Your Feelings About this organization
How likely are you to …
Extremely
Likely
Very
Likely
Somewhat
Likely
Not Very
Likely
Not At All
Likely
a. Continue buying this organization’s products and/or
services
How much do you agree or disagree that …
Strongly
Agree
Agree Neither
Agree Nor
Disagree
Disagree Strongly
Disagree
b. I am very committed to this organization
c. It would matter a lot if I could not continue buying from
this organization
Very
Satisfied
Satisfied
Neither
Satisfied
nor
Dissatisfied
Dissatisfied
Very
Dissatisfied
d. Overall how satisfied are you with this organization
Section 2 —Your Relationship with this organization
Use this scale to show how much you agree or
disagree that…
Strongly
Agree
Agree Neither
Agree Nor
Disagree
Disagree Strongly
Disagree
a.
Customers can rely on this organization to deliver
outstanding quality, service and value
b.
This organization really cares about building a relationship
with me
c.
This organization attracts and retains outstanding people
to work for them
d.
This organization sets the standard for excellence in its
industry
e.
This organization communicates openly and honestly
f.
This organization values people and relationships ahead of
today’s profits
g.
This organization listens well and responds quickly to
customer needs
Section 2 —Your Relationship with this organization