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_____________________________________________________________________________________________ STUDENT MANAGED INVESTMENT FUND 18 ST. JOHN’S UNIVERSITY The Coca-Cola Company Efficiency Days Sales Outstanding Days Inventory Payables Period Cash Conversion Cycle Receivables Turnover Inventory Turnover Fixed Assets Turnover Asset Turnover April 20, 2012 2007 37.34 67.71 40.5 64.56 9.78 5.39 3.75 0.79 2008 36.6 70.71 44.12 63.19 9.97 5.16 3.8 0.76 2009 40.33 74.74 45.76 69.31 9.05 4.88 3.47 0.69 2010 42.55 71.95 47.4 67.09 8.58 5.07 2.89 0.58 2011 36.66 57.53 40.67 53.52 9.96 6.34 3.14 0.61 Industry ----11.7 9.12 -1.36 Table 6: Coca-Cola’s Efficiency Ratios over a Five-Year Period Efficiency Days Sales Outstanding Days Inventory Payables Period Cash Conversion Cycle Receivables Turnover Inventory Turnover Fixed Assets Turnover Asset Turnover KO 36.66 57.53 40.67 53.52 9.96 6.34 3.14 0.61 DPS 35.74 33.49 19.46 49.77 10.21 10.9 5.09 0.65 PEP 36.32 41.59 86.68 -8.78 10.05 8.78 3.43 0.94 KFT 43.3 56.87 56.45 43.73 8.43 6.42 3.94 0.57 Industry ----11.7 9.12 -1.36 Table 7: Comparison of Efficiency Ratios  Days of sales outstanding (DSO) measures the number of days, on average, that a company takes to collect receivables.. Profitability Gross Margin Operating Margin Net Profit Margin ROA ROE ROI 2007 63.94 25.13 20.73 16.33 30.94 22.75 2008 64.39 26.44 18.18 13.86 27.51 19.08 2009 64.22 26.56 22.02 15.30 30.15 20.54 2010 63.86 24.06 33.63 19.42 42.32 25.93 2011 60.86 21.82 18.42 11.21 27.37 14.96 Industry 48.93 8.20 5.36 5.43 11.62 7.31 Table 8: Comparison of Profitability Ratios over a Five-Year Period _____________________________________________________________________________________________ STUDENT MANAGED INVESTMENT FUND 20 ST. JOHN’S UNIVERSITY The Coca-Cola Company April 20, 2012 Profitability Gross Margin Operating Margin Net Profit Margin ROA ROE ROI KO 60.86 21.82 18.42 11.21 27.37 14.96 DPS 57.90 17.35 10.27 6.68 25.67 12.73 PEP 52.49 14.48 9.69 9.14 30.73 13.77