Digital Copywriter Job Description
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Person specification Skills Needed: • Proven experience of successfully creating content for different platforms and audiences • Ability to adapt strategic messages to suit a range of target audiences • A proven track record of developing and using digital channels and tools to achieve marketing objectives • Skilled in writing clear, concise, attractive and grammatically correct copy • Highly organised and methodical with an excellent eye for detail • Experience of managing web content management systems • Good interpersonal skills • Ability to prioritise workload and work to tight deadlines Main duties: • To be responsible for raising the profile of the organisation and its programme through digital channels, this includes blogs, emails, websites, social networks, content sharing sites • To be responsible for communicating the Chester Performs brand creatively and consistently through digital, print and direct marketing channels • To be responsible for writing copy for a range of medias, which strategiclly target different audiences Copywriter January 2014 • To be responsible for creating press release and other editorial content • To be responsible for developing new online communication opportunities • To provide accurate and creative copy writing and proof reading skills • To manage and maintain positive relationships with partners and stakeholders Other Areas: • To take responsibility for specific campaigns as agreed with the Marketing Manager • To assist with the development and implementation of audience development plans • To represent and promote the organisation on a range of local, regional and national networks • To utilise resources effectively and efficiently and be sensitive of the company’s resources • To follow company guidelines, procedures and policies in relation to management, confidentiality and project evaluation • To develop and maintain good relations and communications with all staff and sub-contractors • To work in accordance with
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