Strategic Communication Marketing Plan
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Strategic Marketing and Communications Three-Year Plan (FY 12 to FY 14) Final Draft Submitted on behalf of the UHCC Marketing Committee Bonnie Beatson, Windward CC Kathleen Cabral, Leeward CC Doodie Downs, Hawai‘i CC Tony Kilbert, Kaua‘i CC Susan Lee, Chair, OVPCC Billie Takaki Lueder, Honolulu CC Paul Sakamoto, OVPCC Emily Sullivan, Maui College Louise Yamamoto, Kapi‘olani CC 1 Introduction In keeping with the goals of the University of Hawaii Community Colleges’ strategic plan and support of the State’s workforce initiatives, it is essential that the community colleges continue its collaborative marketing efforts to encourage more students to get the education and training necessary to succeed in today’s world.. Figure 3 UHCC received increased national recognition for its marketing promotions: o Leeward Community College, Student Handbook, NCMPR1 Silver Paragon Award, 2009 o Windward Community College, Computer-‐Generated Illustration, NCMPR Silver Paragon Award, 2009 o Windward Community College, Postcard Series, NCMPR Gold Paragon Award, 2009 o UHCC System, Online Services, NCMPR Bronze Paragon Award, 2008 o UHCC System, Website, NCMPR Gold Paragon Award, 2007 o UHCC System, Innovation in Technology, NCMPR Bronze Paragon Award, 2007 In addition to the collaborative marketing efforts, there were other factors that also contributed to the enrollment increases, such as the sluggish economy, high unemployment rates, individual campus outreach efforts, and a more coordinated look (branding) and communications strategy.. Group 1: Individuals, ages 16 to 25 (promote undergraduate, liberal arts, transfer and career/technical training programs) Group 2: Individuals, ages 26 to 54 (promote undergraduate, liberal arts, transfer and career/technical training programs) Sub-group A: Working adults looking to either change careers or enhance skills Sub-group B: Adults with some college credit
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